Tell A Story
I love reading blogs that tell me a story. I’m a huge fan of anyone who can write about an interesting topic- but it’s always the way in which they tell the story that keeps me coming back. Even if you don’t write a personal blog- it is so possible to create emotional connection through story telling. You don’t have to write a memoir or share details about your difficult childhood to create an emotional connection.
For example, I wrote this post about a local cupcake business closing. Telling that story not only helped create an emotional connection with my readers- but it also inspired a lot of ideas for that post I wouldn’t have thought of otherwise. It is all about being observant in your daily life, and remembering to entertain your readers.
Story telling is something that a lot of brands and bloggers forget all together when crafting their posts. It’s really easy to forget the story, especially when you’re trying to condense a lot of helpful information into a short post. Telling a story draws a reader into your world. Your emotions and experiences become theirs.
I covered the importance of story telling more thoroughly this post.
For a stellar example of story telling in action, check out this post by ultra successful copywriter and blogger Ash Ambirge of The Middle Finger Project. In fact, check out her entire blog. Read all the posts. Warning: You will want to throw everything you’ve ever written into the trash, quit your job, start a new business, and do everything better. The Middle Finger Project is the perfect example of how emotion can be used to create addictive content.
Use negative emotion to convey a positive message
Bad shitty things happen to us. We can’t be all cheerful all the time. That would be annoying and pretentious. But we can laugh at our circumstances, or come away with a positive message to share. People connect with personal stories and situations that are negative, especially when the story is followed with a solution or lesson learned for the reader to take away.
Statistically speaking, positive emotions are more shareable than negative emotions. I had to re-read this because I thought it was surprising. After all, this is the internet. It can be a pretty negative place. But it turns out, that positive emotions make us want to share. Appealing to negative emotion can have an impact, but positivity wins out overall. So just remember- creating positive emotions in your blog posts = shareable blog posts.
Use Descriptive, Emotional Language, & Don’t be Repetitive
Diversify your diction! I love to use Thesaurus.com to make sure I broaden my vocabulary when I’m writing. I have a real problem with saying “awesome” way too much. There are so many more interesting and emotion evoking words to use.
It’s all about putting more thought into the words we use. Evaluating whether those words are charged with enough emotion. But always keep it authentic. If you would never say splendiferous, don’t just throw it in there. Use diverse language that feels natural. Lift your writing up to a new level by using emotional and descriptive language that will surprise your readers and draw them into the story.
If you’re creating emotional connections in your writing, pay attention to your titles! Put emotional, attention grabbing words in your titles and emails. Research shows that readers are more likely to read an email with an emotional title. Put that research to good use and try it out for yourself!
Ok, so we’ve covered 3 ways to evoke emotion in your readers. I truly believe that you can improve your blog, and your readership by taking the time to write thoughtful and inspiring posts. Next week we will cover the subject of emotional content more even more in-depth. I’ll even have a story telling worksheet to help you craft your blog posts with beautiful story telling!
To get your emotional story telling in motion, I’ve created a list of emotionally charged words that you can print out, and add to!
Have any words to add to this list? Let me know in the comments below!